EA CEO Andrew Wilson said at the Morgan Stanley Technology, Media and Telecom Conference on Wednesday that he believes generative artificial intelligence will have a transformative impact on the company and the entire gaming industry in the next five years. Wilson said the technology's advances allow the company to create richer, more personalized content faster. He said greater efficiency coupled with "deeper, more immersive experiences" will lead to significant player growth in the coming years and provide "multi-billion-dollar" growth opportunities. Wilson gave the example of building an in-game experience in the past...