True Fit makes it easy for shoppers to shop for clothes and shoes through AI, matching them with only the items they love. Designed for every body shape, every size, and every brand, True Fit provides size recommendations across the full range of footwear and apparel categories. Provides shoppers with fit guidance based on how millions of shoppers wear products, going beyond static size charts and ratings and review aggregations. A 30-second fit survey conducted through a conversational user experience connects shoppers to the size that best fits their unique body shape and preferences. True Fit features an on-demand analytics dashboard that helps…

True Fit, an AI-driven size and fit personalization tool, has been providing sizing recommendation solutions to thousands of retailers for nearly 20 years. Now, the company is moving into the generative AI space with a new tool called Fit Hub, designed to improve how online shoppers find clothing that fits their body. Product Entry: Sizing issues continue to be one of the main causes of friction among online consumers, with the average return rate for e-commerce at 17.6%. Many customers go to great lengths to avoid returns by carefully reviewing product detail pages’ size charts, descriptions, and customer service…