Spotify

Music streaming giant Spotify has announced the creation of its first internal creative agency, Creative Lab, to help brands customize marketing campaigns and begin testing generative AI ads. The move shows that Spotify is stepping up its efforts to attract advertisers, who may be attracted by the ability to reach Spotify's 615 million listeners. Image source: Spotify In addition, Spotify is working on a new AI tool "Quick Audio" to help advertisers use generative AI...

Spotify is accelerating its transformation to artificial intelligence to provide users with a more personalized music experience. The latest news shows that the company is developing a new Spanish version of AI DJ "DJ Livi", which is the first language expansion of its existing English version "DJ X". Well-known reverse engineer Chris Messina found traces of "DJ Livi" in the Spotify application code. The code shows that users will be able to switch the language of AI DJ from English to...