Expedia

Travel site Expedia is taking steps to encourage people to start their travel searches using artificial intelligence (AI) features on its site, rather than using external search engines. Expedia already uses AI in some customer service features and to help property owners describe their homes and hotels. The company hopes that in the future AI will be able to recommend travel destinations based on users’ previous travel experiences and drive more direct traffic to its site. It’s a long-term plan to change the balance of power on the web — though it’s still in its early stages for the company…