BodyArmor

Coca-Cola's sports drink brand BodyArmor is using AI-generated imagery in its regional Super Bowl ad campaign, titled "Field of Fake." The ad features hyper-realistic sports highlights generated by AI, accompanied by robotic sound. In contrast to its competitors, BodyArmor emphasizes that its products contain no artificial sweeteners, flavors, or colors. Rather than simply using generative AI for ad production, the ad emphasizes more on cultural commentary by contrasting AI-generated content with real footage...