AI advertising

Music streaming giant Spotify has announced the creation of its first internal creative agency, Creative Lab, to help brands customize marketing campaigns and begin testing generative AI ads. The move shows that Spotify is stepping up its efforts to attract advertisers, who may be attracted by the ability to reach Spotify's 615 million listeners. Image source: Spotify In addition, Spotify is working on a new AI tool "Quick Audio" to help advertisers use generative AI...