Digital anchor

Huiboxing is an e-commerce digital human live broadcast platform launched by Baidu. The platform allows users to quickly generate digital human anchors, automatically create live broadcast scripts and interactive copywriting, and intelligently decorate the live broadcast room, thereby significantly improving the interactivity and conversion rate of live broadcasts. Huiboxing's digital human anchors not only reduce the cost of live broadcasts and do not require real people to appear on camera, but also can broadcast live 24 hours a day, improve exposure and increase sales. In addition, digital human anchors can highly restore product details and enhance the user's shopping experience. Baidu also provides comprehensive services including digital human image design, live broadcast scene design, and live broadcast operation strategy formulation to help companies with more…

On April 16, JD.com welcomed a new anchor "Liu Qiangdong" to promote products in the live broadcast room through the image of a digital human. During the live broadcast, Liu Qiangdong's digital human explained 13 products, attracting more than 20 million viewers. The average length of time users stayed during the live broadcast was 5.6 times the daily average. The overall order volume has also achieved significant growth, showing the potential of digital human promotion. Although Liu Qiangdong's digital human imitated the habits of the real Liu Qiangdong in appearance, demeanor and voice intonation, many netizens still thought that some emotions were missing and hoped that the real Liu Qiangdong could be broadcast in person. JD.com said that in order to create a real…

Since 2023, AI has become a hot topic on the streets, and various related topics have frequently appeared on hot searches. Recently, Taiwanese musician Bao Xiaobai used AI technology to "resurrect" his deceased daughter in the digital world to achieve interaction. During the two sessions, two AI anchors who were "replicated" from CCTV hosts Guo Ruotian and Meng Zhandong took up their posts and answered questions in the fields of economy, industry, tourism, etc. for users on CCTV Finance New Media 24 hours a day. Image from the Internet In addition, on major e-commerce platforms, AI anchors have long been "on duty" to bring goods. More and more live broadcast rooms are broadcasting all night long, and there are…