Product Photography

A French startup called Presti is using generative artificial intelligence (GenAI) to revolutionize product photography in the furniture industry. Traditionally, furniture brands have had to spend huge sums on photo shoots when launching new collections, a process that is not only cumbersome but also costly. Presti aims to solve this problem by transforming single product images into realistic life-like photos. Source: Image generated by AI, image licensing service provider Midjourney Presti was founded in November 2022 and recently completed a global investment by a well-known technology investment company…