-
Poland's OFF fires all its journalists and launches three AI virtual "presenters".
A Polish radio station called OFF fired all of its journalists and then relaunched this week with an AI-generated "presenter," according to the Associated Press. The station called the relaunch "an experiment conducted for the first time in Poland," with an AI-created avatar as the radio host. The station, based in the southern Polish city of Krakow, said the three new virtual presenters will discuss cultural, artistic and social topics in an effort to attract a younger audience. In a statement, the station's head, Marcin Plett, wrote: "Is AI an opportunity or a threat for media, radio and journalism? We will...- 3.8k