Amazon and Google quietly lower expectations for generative AI

Several companies that provide technical support for cloud services and AI services are adjusting their expectations to their sales teams, emphasizing that the current hype about generative AI technology exceeds its actual capabilities, The Information exclusively reported.
Executives, product managers, and salespeople at several major cloud providers, including Microsoft, Amazon, and Google, have also privately indicated that most of their customers are wary of investing in new AI technologies given the high price of AI services, fearing high costs, lack of accuracy, and difficulty in assessing the value of the technology.
Some experts have pointed out that despite its huge potential, generative AI technology is still in the early stages of its development, and many businesses are still exploring how to effectively utilize it.
Amazon CEO Andy Jassy has repeatedly told investors that generative AI will bring billions of dollars to Amazon. In a recent earnings call, he also admitted that the direct benefits of AI technology are "relatively small".
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