Family, I'm here againLittle Red BookI found a very popular and long-term monetization track!
Let’s first look at the content format of these accounts. They have all been around for a short time, and their followers have grown to thousands or even tens of thousands. They are very similar to the pictures and texts of AI emoticons. They all use AI to generate some cute images of girls, cats, etc., and add a crazy literary copy. Users are attracted at first sight, and it is easy to get a hot note.
The official account below has been producing this type of content since April. With just a few simple pictures, almost every article has tens of thousands of views, and there are many explosive articles with 100,000+ views. The data is really exaggerated!
Moreover, it is just a pure picture without any text, which makes people puzzled. What kind of magic can make people unable to help but click in to see it, and the like and viewing rate is so high!
Why do the contents of this type of accounts go viral?
Xiaohongshu's user group is mainly young people who face multiple challenges such as workplace pressure, social expectations and personal growth, and feel anxious and exhausted. These notes provide an outlet for resonance and emotional catharsis through humor, exaggeration or straightforwardness.
Using humor and satire as a tool to express discontent and challenge the status quo, this style of content is particularly popular among young people.
These notes provide emotional support, cultural resonance, and community assistance in a way that is close to young people's lives. They also reflect the profound thinking of contemporary young people on personal growth, social phenomena, and the meaning of life.
The rapid development of Internet culture, especially the popularity of meme culture and emoticons on social media, has provided fertile soil for the spread of these notes.
If you search for tags such as "crazy literature", "awakeness", "mental state" on Xiaohongshu, you can see that the reading volume is really high, and the main feature is emotional resonance.
How to replicate this type of account?
The content of this track should revolve around personal life, emotional expression, daily fun, etc. For example, we can share the daily life of workers on Xiaohongshu, using humor and self-deprecation to resonate and enhance user stickiness.
Set a distinctive main visual image.For example, magical girls, girls practicing martial arts, witty middle-aged women, bad-tempered cats, and poisonous old ladies, etc.Create a healing magicillustrationAt the same time, the title should be direct and humorous, which can stimulate the user's curiosity and desire to click.
Maintain a humorous style and try to introduce hot topics or formats to keep users fresh.
Account creation and content production
After analyzing the situations of these benchmark accounts,We can follow the following steps to create a number and produce specific graphics and texts:
1. Clarify the account positioning and determine the main visual character image
2. Collect literature materials on awakening, stopping internal friction, mental state, and going crazy
3. Use Midjourney to create raw images
4. Use Kehua for typesetting
What are the monetization methods?
In addition to taking business orders to generate cash on Xiaohongshu, you can also sell picture sets and wallpapers through window displays, or recruit apprentices and collaborate to generate cash.
In addition, some bloggers who have created their own image IPs will customize some products related to their image, such as T-shirts, hats, stickers, canvas bags, cups, etc. Since 1688 has other well-established customization platforms, there is no need to worry about product production.
You can also post it on the official account to earn traffic revenue. After all, this type of graphics is easy to make and can be distributed on different platforms at the same time, expanding revenue and killing two birds with one stone!
