According to 36Kr, multiple independent sources revealed that:Little Red BookIt is quietly advancing its layout in the field of artificial intelligence. Its AI innovation leader Zhang Debing ledLarge ModelThe team has developed a universal large model base in its internal products.Small sweet potatoes"At the same time, Deng Chao, the core product and design figure of Xiaohongshu, is also responsible for promoting the exploration of AI products.
According to people familiar with the matter, Xiaohongshu is highly cautious about launching new AI products, mainly because it is worried that this may affect its unique content ecosystem. An insider said: "Xiaohongshu's content ecosystem is centered on real users' sharing and recommendations. How to naturally integrate AI elements into it is a challenge that Xiaohongshu is currently facing."
In addition, Xiaohongshu also hopes to break its original limitations on graphic content through AI technology, and further expand new scenarios such as social and search to attract more users.
It is worth mentioning that as early as May last year, the media broke the news that Xiaohongshu had secretly formed an independent large model team, whose core members were mostly from the NLP technology team of the advertising business. This department was kept confidential within Xiaohongshu and was rarely mentioned even in the employee system.
Xiaohongshu has not yet made a public response to the above news.
It is worth noting that in November last year, Xiaohongshu Technology Co., Ltd. had applied to register the "Little Digu" trademark, which is internationally classified as a scientific instrument and is currently in the process of registration. This move undoubtedly further confirms Xiaohongshu's determination to layout in the field of AI.