According to Bloomberg's Mark Gurmanup to dateBreaking news,appleThe company is about to release a new version of iPad Pro in May. This device will be directly equipped with the M4 chip, skipping the M3 version. The M4 chip continues to use TSMC's 3nm process, and its main improvement is to improve the performance of the neural network engine, which will make the AI function run more smoothly.
The M4 series chips may include three versions: M4, M4Pro and M4Max. For iPad Pro, the enhanced neural network engine performance will improve features such as face recognition. In addition, the new iPad Pro will alsofirstUsing an OLED screen, although the changes in appearance are not significant, these updates are expected to enhance the user experience.
Image via 9to5mac
In addition to the chip and screen upgrades, Apple will also launch a new generation of Apple Pencil and Magic Keyboard to further enhance the productivity and creativity of iPad Pro. Mark Gurman believes that the iPad Pro equipped with the M4 chip will become Apple's "FirstThe first true AI device," and Apple will promote every new product as an AI device.
For the next generation of iPhone, the iPhone 16 series, there are also reports that the A18 chip it carries will be built around AI, using a larger chip size to improve AI performance. The iOS 18 operating system is expected to provide new generative AI features for the new iPhone, involving multiple applications such as Siri, Spotlight, and Apple Music.
Apple's moves in the field of AIGC (artificial intelligence generated content) have attracted much attention. Although Apple started late in this field, it plans to differentiate itself by demonstrating AIGC features that are deeply integrated with the iPhone operating system, emphasizing privacy and security. In addition, Apple is considering working with Google's Gemini or OpenAI's ChatGPT, and may cooperate with Baidu in the Chinese market to introduce new AI features of Baidu's Wenxin Yiyan model.
Although Apple has encountered challenges in the sales of Vision Pro, the company still needs to find ways to better market this product to consumers. Apple's specific performance in the field of AIGC is expected to be revealed at this year's WWDC (Worldwide Developers Conference), which is worth the industry and consumers' expectations.