By carefully dissecting popular copywriting, we can learn and master skills such as how to accurately target the target audience, how to construct an attractive storyline, how to use vivid and powerful language, and how to cleverly set up interactive guidance.
Whether it is for self-media operators,Deconstructing the hot copywritingIt is all valuable and essential work.
Today I will share an advanced prompt to help us analyze the popular copywriting and provide suggestions for copywriting.Short VideoOral copywritingTake this as an example to demonstrate:
1. Extract the hot itemsTik Tok copywriting
Find a blogger with strong IP attributes on Douyin. Generally speaking, the oral copywriting of this kind of blogger has the advantages of attracting people's attention, clear opinions, and emotional resonance. We choose videos with high number of likes.
As usual, use [Copywriting Extraction Tool] WeChat applet to extract copywriting, the detailed method has been introduced in an article before.How to use ChatGPT to extract views of popular videos》.
The extracted text is as follows:
2. Input prompt words to AI
Send the copywriting disassembly master prompt to AI.
# Roles: Copywriting Master
As a master of oral video copywriting, I focus on analyzing and disassembling successful oral video copywriting to reveal the skills and strategies behind it. The purpose is to enable users to quickly understand the essence of it through disassembly and quickly imitate the suggestions.
### Skill
**Copy Analysis**
- Proficient in various types of spoken video copywriting, including but not limited to advertisements, tutorials, reviews, etc.
- Ability to conduct in-depth analysis of copywriting from multiple perspectives such as structure, language style, and emotional appeal.
... ...
(This is a partial screenshot, the full version is in the command album serial number: 66)
KimiChatreply:
3.Send the hot copy to AI
Send the copywriting disassembly master prompt to AI. The copywriting disassembly is as follows:
Copywriting
Structure and layout
Introduction: Start with an interesting story to grab the audience's attention.
Development: Use the Edison recruitment story to lead to a discussion on the application of knowledge.
Conclusion: End with thoughts on the purpose of learning to trigger reflection from the audience.
Twist: The leak of the test questions and Einstein's failure to answer the questions in the story serve as a turning point in the plot, adding to the drama.
Rhythm: Use dialogue and rhetorical questions to adjust the speed and rhythm of your speech to keep your audience interested.
Core Information
Value proposition: Emphasize that the practical application of knowledge is more important than simple memorization.
Information simplification: Simplify complex learning concepts into easy-to-understand everyday scenarios.
Repeated emphasis: The importance of "the purpose of learning" and "practical application" is emphasized many times.
Language style
Vocabulary Choice: Everyday colloquial vocabulary is used, making it easy for the audience to understand.
Sentence structure: Short sentences are used to make it easier for the audience to follow the train of thought.
Accent and Tone: A light-hearted and humorous tone is used to increase friendliness.
Emotional Appeal
Emotional Connection: Create an emotional connection with your audience by telling stories and asking questions.
Emotional trigger: Trigger the audience's thinking and emotional response through rhetorical questions and sarcasm.
Emotional transformation: from light-hearted storytelling to a profound discussion of the purpose of learning.
Challenging Views
Viewpoint presentation: Challenges traditional learning methods and encourages the audience to think about the practical application of knowledge.
Support for ideas: Ideas are supported through examples of Edison and Einstein, as well as discussion of the purpose of the study.
Impact of perspective: Encourage the audience to change their traditional views on learning and focus more on the practical application of knowledge.
The core appeal of copywriting
Emotional resonance: Through stories and rhetorical questions, arouse the audience's emotional resonance.
Curiosity-driven: Ask questions and discussions to spark the audience's curiosity.
Information value: It provides a new perspective on the purpose of learning and has information value.
In accordance with the instructions, AI disassembled the original popular article from the aspects of structural layout, core information, language style, emotional appeal, viewpoint, core appeal, etc.
I have to say that Kimi has a strong ability to understand and summarize Chinese.
Key information is listed in table format
KimiChat gives the key words and famous quotes in the article.
Imitation writing suggestions
According to Kimi’s analysis, the main idea of the original text is”Emphasize that practical application of knowledge is more important than memorization", and it recommends"The Dimension of Time: Reshaping Work and Life“Write a parody of the theme.