We need to learnPrompt word?

After you have understood the basic prompts in the previous chapter, this chapter will teach you more vertical scene prompts. Regarding vertical scenes, I have seen a lot of tutorials and sharing that share various prompt words, such as the Logo-related prompt words:

• modern
• minimalist
• vintage
• cartoon
• geometric

Frankly speaking, when I was learning how to use Midjourney In the process, I initially thought that as long as I looked at other people's prompts and used other people's prompts, I could generate good pictures.

But for beginners, I don’t recommend that you start by memorizing the templates and words.

Because to write a good prompt, what you lack is not the prompt words, but the understanding of design, and even imagination.

For example, in the Logo design of this chapter, if you don't know what elements the Logo contains and what style it is suitable for, no matter how many prompt words you know, you can't generate a satisfactory Logo. As I mentioned earlier in the Midjourney tutorial, Midjourney is different from ChatGPT. ChatGPT is declarative, and you can even let it play a role, but Midjourney is imperative, and you can only use instructions to let it draw the picture you imagine. When you can draw pictures stably, it's not too late to study these words.

For ordinary people, what really hinders us may not be learning these words, but our aesthetic taste.

Common brand logos

Common brand logos are generally divided into the following four forms:

• Graphic Logo: Generally, it is mainly based on graphics, such as Apple, Twitter and Midjourney. logo.
• Lettermark Logo: Generally, the first letter of the company name is used as the main body of the logo. Companies like Facebook, Tesla and IBM (IBM stands for International Business Machines) all use the first letter of the company name as their logo.
• Geometric Logo: A logo composed of geometric shapes, such as Nike, Pepsi, and Mastercard.
• Mascot Logo: It is relatively rare to use a company mascot as a logo. For example, the Michelin logo is a tire man, and my favorite roast chicken restaurant Nando's is a 🐔

In fact, there is another type of common brand logo, which is a combination of text, which is a combination of text and any of the above. For example, Tesla's complete logo is Tesla plus a T. However, because Midjourney has many problems in the generation of text, it will not be introduced in this chapter.

Graphic Logo

When you want to use AI to generate a logo, I suggest you choose a direction that you approve of and then let AI generate it.

First, let’s analyze the characteristics of Graphic Logo:

1. Logo type: graphic logo
2. Logo graphic description: For example, a cat
3. Style: mostly flat design: flat Mostly vector graphics: vector graphic Simple: simple

The key to writing prompts based on features is to describe the style clearly:

flat vector graphic logo of cat, simple minimal

There is another common design for graphic logos, such as the Midjourney logo in the previous example. All you need to do is add a line after the word graphic:

flat vector graphic line logo of cat, simple minimal

The 4 images on the left below are the versions without lines:

Lettermark Logo

Based on my experiments, I have also tried out prompts written by many people. My personal feeling is that this type of logo looks simple, just a deformed letter, but the effect of AI generation is very average. And there is a more interesting discovery that the quality of the logo made with the letter A is much better than that of the logo made with other letters (not strictly according to data statistics, just personal feeling). This type of logo has the following characteristics:

1. Logo type: lettermark
2. Logo Graphic Description:

Pure letters

Font style: You can add your favorite font as needed

3. Style: Vector Simplicity: simple minimal

Write a prompt based on the features (the final generated logos are A and C. I personally think A is much better). Also note that this example is actually to illustrate that in Midjourney, grammar is not important. Lettermarks are different and must be written according to grammatical requirements. Lettermark logo of letter A:

letter A logo, lettermark, typography, vector simple minimal

Geometric Logo

This type of logo is relatively simple, although it only has graphics, but there are many ways to play with it. Here are two common ways to play with it:

• Loop Repeat

If you are using an iPhone, you can take a look at the logo of the photo app in the iPhone. It is also a Geometric Logo, and it is an ellipse shape that rotates and repeats, and finally combines into a flower shape. The key words are:

1. Logo type: geometric logo
2. Logo Graphic Description:

Rotational repetition: radial repeating

3. Style:

Simplicity: simple minimal

Let's write a similar prompt:

Flat geometric vector geometric logo of flower, petals radial repeating, simple minimal

• Gradient

Another common way to play is gradient color. If you are using Edge as your computer browser, you can take a look at its logo. Its logo is a gradient color with a wavy appearance. The key words are:

1. Logo type: geometric logo
2. Logo Image Description

Wave shape: curved wave shape

Blue green gradient: blue green gradient

3. Style: simple minimal

Let's write a similar prompt:

Flat geometric vector graphic logo of curved wave shape, blue green gradient, simple minimal

The final result is this. I like the third one of Hua and the second one of Lang very much:

Mascot Logo

I think this type of mascot logo is what Midjourney is best at. But it also tests our imagination. Of course, we can also just provide some simple words and let AI generate them for us. Let's write a Mascot Logo for a robot company and break down the prompt keywords:

1. Logo type: mascot logo
2. Logo body description: such as robot
3. Style: simple

Finally prompt:

a mascot vector logo of a robot, simple,

And what about creating a mascot for an instant noodle company:

simple mascot logo for an Instant Noodles company

Here are the results. I really like the instant noodle company logo:

Tip 4: Add Style – Art Movement

Some of the logos generated above may seem ordinary to you, such as the Lettermark Logo. The reason is not that Midjourney is not powerful, but that we gave too few instructions. Just add a few words to the prompt to generate a different logo: The four prompts on the left are like this. I only added two words, Pop Art, to the original prompt:

letter A logo, lettermark, typography, vector simple, Pop Art

What is Pop Art?

Pop Art (also translated as popular art or popular art) is an art movement that originated in the 1950s and 1960s. It emphasizes the reflection and expression of mass culture, mass media and consumerist culture. Pop comes from the popular in the term "popular art", which was proposed by British art critic Lawrence Allowey in 1956.

The characteristics of Pop Art are:

• Its main content is generally common objects and images in people's daily lives, such as advertising slogans, magazine covers, food packaging, etc.
• Generally, the colors used are bold, while the lines are simple, emphasizing the visual effect and meaning of the object itself.

The four prompts on the right are like this. I added De Stijl to the prompt.

letter A logo, lettermark, typography, vector simple,De Stijl

What is De Stijl?

It was a Dutch art movement that began in 1917 and was committed to the simplification of visual elements, including straight lines, flat surfaces and basic colors.

Its members included painters such as Piet Mondrian and Theo van Doesburg. Members of De Stijl were committed to merging art and design to create an aesthetic that was both practical and functional.

Characteristics of De Stijl are:

• Geometric shapes, such as rectangles and straight lines, are often used in designs.
• Basically only basic colors are used, such as black, white, gray, red, yellow and blue.
• Strive for balance and harmony, emphasize form and structure, and do not pay attention to details and expressiveness.

After reading these introductions, take a look at the Logo output by Midjourney. Does it have that flavor?