According to reports,applePositive and OpenAI The partnership aims to develop generative AI products for the iPhone to enhance its AI capabilities. Apple’s ambitions in the field of artificial intelligence seem to have waned in recent years. Apple’s closed AI development once led people to speculate that it might have mastered some mysterious tricks, but by 2024, the company’s flagship iPhone began to show a gap with its AI-focused competitors.
Source: The image is generated by AI, and the image is authorized by Midjourney
Of particular note is that former machine learning director Ian Goodfellow left in May 2022, a move that seems to herald Apple's shift from internal development to external collaboration. Goodfellow is known as the "Father of Generative Adversarial Networks" for his contributions in the field of GAN. His departure may be a signal of Apple's dilemma in the development of artificial intelligence. In the period after Goodfellow's departure, Apple remained busy in the field of artificial intelligence. The company recently released eight open source large-scale language models and provided code and training logs. While this demonstrates Apple's continued focus on artificial intelligence and machine learning, these models are likely to be unable to compete with closed models such as OpenAI's ChatGPT and Google's Gemini.
Apple may reportedly be striking generative AI partnerships with companies like OpenAI ahead of WWDC. WWDC is usually when the company unveils its most important and influential products, and so far 2024 seems to be a relatively quiet year for Apple. Meanwhile, Apple'smaximumRival Microsoft has been involved in the field of artificial intelligenceLeaders After cooperating with OpenAI, it has now become a market valueHighestAs of now, Microsoft ranks first in the world in terms of market value with a market value of $3.019 trillion.HighestThe company topped the list, while Apple followed closely with a market value of $2.614 trillion.
According to analysis, the main purpose of Apple's move to strengthen cooperation with OpenAI is to enhance the artificial intelligence function of the iPhone. In this cooperation, Apple is likely to use OpenAI's advanced technology, especially generative artificial intelligence, to enhance the iPhone's capabilities in language processing, image recognition, etc. This means that users may see more intelligent and creative functions and experiences on the iPhone in the future.