In 2024JD.comAt the 618 Merchant Ecosystem Partner Conference, JD Group CEO Xu Ran announced the important strategic deployment of JD 618 this year. She made it clear that JD will focus onmaximumWe will devote all our resources to the three core areas of traffic ecology, AI technology and service capabilities, and strive to achieve outstanding results in the upcoming promotion.
Xu Ran further elaborated on JD.com's strategy in terms of traffic ecology. She pointed out that JD.com will continue to deepen the linkage between the star rating mechanism such as store star rating, price star rating and product service star rating and search and push traffic algorithms to ensure that high-quality, low-priced products and merchants with excellent services can obtain more traffic support. This move is aimed at providing consumers with a better shopping experience and creating a fairer competitive environment for merchants.
In terms of AI technology, Xu Ran revealed another innovative measure of JD.com’s 618. She said that JD.com willAI Digital Humanoflive streamingThe technology is open to merchants for free, helping them to launch live broadcast activities at a lower cost. In addition, JD.com will actively cooperate with other traffic platforms to jointly improve merchants' traffic acquisition and conversion efficiency and create more commercial value for merchants.
In addition, Xu Ran also revealed an exciting news. She said that during the JD 618 period, JD will be committed to helping more than 150,000 small and medium-sized businesses achieve a year-on-year growth of more than 50%. At the same time, the number of businesses with sales of over one million will also achieve a year-on-year growth of more than100%The realization of this goal will fully demonstrate JD.com’s strong capabilities in helping merchants grow.