April 16JD.comLive Streaming Welcomes New Anchor "Liu Qiangdong", byDigital HumanThe image of the live broadcast with goods. During the live broadcast, Liu Qiangdong digital people explained 13 items, attracting more than 20 million viewers, and the average length of stay of users during the live broadcast reached 5.6 times the daily average. The overall order volume also achieved significant growth, showing the potential of digital people to bring goods.
Despite the fact that Liu Qiangdong Digital Man mimics the habits of the real Liu Qiangdong in terms of appearance, demeanor and voice intonation, many netizens still believe that some emotion is missing and hope that the real Liu Qiangdong will be able to go on the air in person.
Jingdong said that in order to create a real digital person, the technical team made several adjustments to the large model, and finally realized the similarity between the digital person and the real person.
It is reported that this introduction of JingdongDigital anchorThe purpose of this is to warm up the content ecosystem and short video creation.