recently,KPMGofup to dateThe study shows thatfinanceMore than one-third (36%) of the service industry'sadvancedLeadersUsed dailyGenerative AI.
Of these, CEOs are the most frequent users of this technology, using it primarily for brainstorming and speechwriting. Although mostLeadersuse generative AI at least once a week in their daily work, but still about 30% of theLeadersSkeptical about the potential for businesses as a whole to utilize the technology.
In finance, the area where generative AI is currently most often used is financial planning, followed by customer data analytics and fraud detection. Meanwhile.LeadersWe have placed the next three years in the areas of financial planning, marketing and fraud detection. While the vast majority ofLeadersconfident in the use of generative AI, but also one-third of theLeadersexpressed a lack of confidence or skepticism about their effectiveness, and felt that more training was needed to improve the ability to apply the technology.
In exploring the risks and opportunities of technology in financial services.LeadersThey are concerned about the development of government policies to ensure the safe and responsible use of artificial intelligence technologies in the financial sector. In response to concerns about the regulation of generative AI in financial services, a section called for stronger regulatory measures on the use of the technology. KPMG's global and UK head of financial services said thatLeadersThey need to continuously learn to master the technology and develop the skills needed to create value with AI through training to ensure the effectiveness and credibility of the technology's application.