AI wind mouth blew to the live broadcast, the first to eat the dividends of not only the knowledge of selling classes to pay bloggers, but also "AI Anchor”.
They are either foreign beauties, with the help of eye-catching images and topics to attract fans, and then bring goods; or single women, the output of "chicken soup for the soul", the purpose is either to bring goods, or to attract male fans into paid users .....
These "AI anchors," "AI Beauty", are being batch and template replicated through AI technology.
Not only that, around this industry chain, there are also such chaotic phenomena as selling lessons and distribution. Now, in response to these chaotic phenomena, the platform has begun to take action to rectify.
Jitterbug steps in to fix AI avatars
Recently, the official microblogging of "Jitterbug Security Center" released the governance announcement of Jitterbug on the improper use of AI to generate avatars. According to the announcement, the platform recently found that there are still accounts that improperly use AI technology to generate avatars to publish content, and the platform has severely disposed of them.
In response to the illegal use of AI to generate avatars, the platform will take down the offending video, dispose of the offending account by canceling its submission and profit-making privileges, wiping out the account's followers, and banning the account, etc., and make use of the model, technical recognition capabilities and other means to carry out long-term systematic identification discovery and disposal.
Regarding the violation of AI-generated avatars, the change announcement lists several types, mainly including three types of content, including the use of AI to generate fake foreigners, fake elites and the use of AI-generated images to cheat interactions.
Shake's move is reminiscent of Natasha, the "Russian beauty" who burst into flames earlier.
This is the account "Natasha imported food" portrayed a Russian beauty, said she lived in China for eight years, love Chinese culture, to marry a Chinese man, after the powder, by bringing goods related to the Russian products for cash, the amount of its fans reached more than 200,000 at one time.
The path of "beauty persona + accurate topic attracting fans + cash with goods" seems to be no problem. However, the account was later revealed that the image of "Russian beauty" it portrayed was generated through AI face-swapping, and it used the face and voice of Ukrainian blogger and YouTube star "Olga Loiek" without authorization.
Today, the account has been banned.
"AI beauties" created in bulk.
In fact, nowadays, AI anchors on the jittery voice is not uncommon, especially the "AI beauty".
After studying these accounts, we found that these "AI beauties" are either directly generated virtual personas, creating the persona of a single mature woman, or even "single mom", "divorced woman", etc., such as "sister-in-law", "pear over, you either". There are even "single moms", "divorced women" and so on, such as "sister-in-law", "pear, you either".
These accounts can be described as batch-generated, and the templating and routing is very obvious.
Another type is through the real anchor's own image, generate with her image more consistent virtual image, such as "chocolate, small lemon". This is an entertainment anchor who currently has more than 10 million followers.
Through AI to generate a personal virtual image, mainly for short videos, the content is emotional "chicken soup". Such as "cheat a man who pours out his heart and lungs to you", "what is the character of a man who often sheds tears" and so on, so as to achieve the purpose of attracting fans and streaming. This kind of content looks very rough, and the mouth shape and the picture can not match, it is obvious that it is generated by AI.
As you can see, both types of accounts target men.
Among them, the former will be in the short video mounted small yellow car, through the goods for cash, the products are also daily necessities and men's products, such as jittery platform with 505,000 fans of the AI anchor "Chen Jiali", the price of its window products ranging from a few dollars to dozens of dollars, part of the product sales of up to millions of dollars.
The latter is mainly through the short video to attract fans, and then rely on live reward for cash. From the point of view of short video content, it is also accurately oriented to men, both the image of the anchor and short video topics are pitched.
In addition to Jitterbug, Xiaohongshu also has the same group of bloggers featuring AI beauties.
This kind of blogger shaped a similar "travel blogger", "street photography model" persona, published content is almost the same, basically are published AI-generated beautiful photos. For example, the main content of street photography blogger "cyberAngel", "to the", the number of fans have exceeded ten thousand. At present, no obvious cash channels have been found, the most common way is to build groups to attract traffic.
The chaos spawned by "AI live streaming"
In addition to this type of bulk to create the "AI beauty", now the hot wind of AI has also given rise to the sale of classes, AI agent distribution and other chaotic phenomena.
According to media reports, there are merchants selling the so-called AI face-swapping course for 29.9 yuan, the material package contains thousands of star photos; there are also merchants selling the scam as technology, but also provide face customization, customization prices ranging from 2,000 yuan to tens of thousands of yuan.
The industry chain around the AI course, but also formed a distribution of gray industry. 315 period, there are media exposure about the "digital human source manufacturers" and "digital human agent" scam.
Some unscrupulous businessmen use "digital human industry is the wind port of the times" as a gimmick, selling up to more than 100,000 yuan of AI agent services, claiming that "as long as you pay to become an agent, you will be able to digital human technology layer by layer to the lower level of the buyer, do not need any qualification audit, but also their own pricing at will, zero basis! White can also participate, closed eyes can earn millions of dollars a year."
However, "AI face swap" is not only suspected of copyright infringement, but also because of the poor live effect, repetition of lines, raw performance, etc., resulting in frequent blocking of the live room.
Now, with the increase in platform supervision, such chaos is being further rectified. The new broadcast field in the jittery voice search "AI anchor course," "AI live course" and other keywords, has not been searched for related content to sell courses.
It can be seen that under the wind, the application of AI in the field of live broadcasting has spawned a lot of chaos. In fact, if AI technology can be better utilized, it can not only reduce costs, but also bring new imagination for live broadcasting.
Some industry insiders said that, from the current point of view, the current application of AI anchor or there are more problems and challenges, more applied to the scene does not need to rely on the content output, such as the local life track of the group purchasing live; or as a real anchor "body double", can not be broadcast in the operation of the time period.
What's the future of betting on AI live streaming?
In fact, AI live banding has long been nothing new.
In 2023, with the gradual maturation of AI technology, the head live broadcasting companies began to enter the AI live bandwagon in a big way, and Modest Search is one of them.
According to reports, Humble Seek Holdings has long been in the field of AI began to layout, its two subsidiaries Humble Language Intelligence and Antelope Guest is dedicated to the development of AI live bandwagon.
On August 9, 2023, at the "Redefinition of Live Streaming - 2023 AI Innovation Conference", HumbleSearch's HumbleLanguage Intelligence and Antelope released the "HumbleLanguage Intelligence" and "Antelope" respectively.AI Digital HumanLive streaming business" and "one-stop AI intelligent live streaming comprehensive platform", in which several AI digital people have Viya's figure.
And not long ago, the head bandwagon anchor Simba, who announced that he was fading out of live e-commerce, also said that he would go to study AI technology in the next two years.
Head organizations and anchors bet on AI, it is to see the new imagination brought by the combination of AI technology and live broadcasting.
At the same time, in the face of the vast overseas market, AI anchors also have more room for development.
Today many AI developers are focusing on perfecting related products, flash shear intelligence organized by 2024BocaLive AI digital people intelligent broadcast control system held an online conference on March 21, the new on-line AI can directly help businessmen to automatically write a good foreign language live script, support 29 languages and rich AI voiceover.
The AI anchor has a huge language library and can do dozens of language translations. Merchants can automatically convert Chinese product descriptions or live scripts into English, French, German and other languages when they input them.
According to the "China AI Digital People Market Status and Opportunity Analysis, 2022", the market size of China's AI digital people will reach 10.24 billion yuan by 2026.
AI digital people are promising, but how far they will integrate with live broadcasting in the future is all unknown.