Tik TokRecently, a report on improper use of AI-generatedVirtual CharactersLast year, Douyin made it clear that it does not encourage the use of AI to generate virtual characters for low-quality creations, and will strictly punish the illegal use of AI to generate virtual characters to publish content that violates scientific common sense, is fraudulent, and spreads rumors. Recently, the platform found that there are still accounts that improperly use AI technology to generate virtual characters to publish content, so it has taken severe measures to deal with it.
Typical behaviors include:
1. Create fake overseas personas to exploit patriotism and attract attention. Use fake foreign images to attract attention by saying things like wanting to marry a Chinese, wanting to live in China, or commenting on social events.
2. Create fake images of handsome men and beautiful women to deceive interactions and divert traffic to friends. Directly call users "you", "mother", "mom", "husband", etc., post emotional induction, sing love songs, seek benefits for you and other content that express false emotions, divert users to private chat tools, and even commit fraud.
3. Create a false persona of an elite, publish negative content such as chicken soup for the soul, financial intelligence, pseudo-Chinese studies, black studies, pseudo-success studies, etc., attract low-quality fans, and even divert traffic to outside the site to make profits by selling courses, joining groups, etc.
In response to the illegal use of AI to generate virtual characters, the platform will remove the illegal videos, cancel the posting and profit-making rights of the illegal accounts, delete the account followers, ban the accounts, and use models, technical recognition capabilities and other means to conduct long-term systematic identification, discovery and disposal. At the same time, the platform has obtained clues that some black industry gangs improperly use AI to generate virtual characters for crimes, and will report them to the police.
The rapid development of artificial intelligence technology has enriched the Internet content ecosystem, but it has also brought challenges of technology abuse. The platform reiterates that creators, anchors, users, merchants, advertisers and other platform ecosystem participants must follow the following specifications when applying generative artificial intelligence technology on Douyin:
1. Publishers should clearly mark AI-generated content to help other users distinguish between virtual and reality, especially scenes that are easily confused.
2. Publishers are responsible for the consequences of AI-generated content, regardless of how the content is generated.
3. Virtual humans need to register on the platform, and users of virtual human technology need to undergo real-name authentication.
4. It is prohibited to use generative artificial intelligence technology to create and publish infringing content, including but not limited to portrait rights, intellectual property rights, etc. Once discovered, the platform will impose strict penalties.
5. It is prohibited to use generative artificial intelligence technology to create or publish content that violates scientific common sense, is fraudulent, or spreads rumors. Once discovered, the platform will impose strict penalties.