appleWorking with Google,OpenAI Companies such as Apple and Nvidia are in talks to integrate generative AI services into the upcoming iOS18.
According to Bloomberg, the talks focus on using Gemini The system runs the chatbot within the operating system, while Apple's artificial intelligence engine handles background tasks. The specific details of the cooperation have not yet been finalized, but it may involveexclusiveCollaborate or work with multiple partners.
Source Note: The image is generated by AI, and the image is authorized by Midjourney
In addition to Google and OpenAI, Apple may also allow developers to build generative AI systems in the iPhone. Reasons for this cooperation includeadvancedThe potential for substantial revenue from AI positions, addressing ethical and privacy issues by outsourcing technology, saving the high cost of running cloud-based generative AI, and enabling rapid integration of AI. Apple's AI position will be the focus of WWDC 2024, and may be presented when iOS 18 is released.
In addition, it is worth noting that Apple is facing charges of anti-competitive behavior from the U.S. Department of Justice. The lawsuit filed by the Department of Justice against Apple accuses Apple of monopolizing the market, especially in the field of iPhone and Apple Watch. This lawsuit could have a profound impact on the way Apple operates, and if successful, it could affect Apple's competitive advantage in the market and affect iPhone customers.