According to Tech Planet,TaobaoTmall Group self-developedLarge ModelThe official website of "Taobao Xingchen" is now onlineIn addition to displaying an introduction to the large model, the official website also has "Experience Now" and "Login/Register" entrances, which are expected to be open to the public soon.
According to reports, the Xingchen large model is based on the Transformer architecture and is trained using the semi-self-developed Megatron-ama framework.E-commerceLearn from consumer data and public data,It can provide users with copywriting generation, multi-round conversation, knowledge question and answer, intelligent decision-making and other capabilities for e-commerce and life service scenariosThis move means that Taotian Group is working on laying out the AI big model track for e-commerce and life service scenarios.
Taotian Big Model mainly targets platform merchants and consumers. For platform merchants, Big Model can provide services such as product copywriting, product merchant operation, product data analysis, and marketing strategy; for platform consumers, Big Model can provide services such as life service recommendation, product intelligent search, product preference recommendation, personalized product capture, and fixed scene product recommendation.
According to the leaked information, the capabilities of Taobao Xingchen's large model are summarized as follows:
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Copywriting abilityThe Xingchen Big Model can generate creative marketing copy and create copy that attracts consumers to buy.
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Knowledge question answering ability. It can provide shopping discount information, life common sense, etc. to platform consumers, and can also provide suggestions for merchants' operations.
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Decision-making and planning skills. It can provide consumers with travel planning, intelligent services, etc. in life service scenarios.
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Analytical and creative abilities. It can perform data analysis, code generation, and automatic testing, etc., improving automation capabilities.
In November 2023, there was news that Taotian Group was planning to build a large model team and started recruiting. The team building work was jointly led by Taotian Group CEO Dai Shan, Taotian Group CTO Ruohai, and Alibaba Mama CTO Zheng Bo.Taobao also has a native AI application "Taobao Q&A" that can answer users' questions about products and give opinions..