Since 2023, AI has become a hot topic on the streets, and various related topics have frequently appeared on hot searches.
Recently,TaiwanMusician Bao Xiaobai used AI technology to "resurrect" his deceased daughter in the digital world to achieve interaction.
During the Two Sessions, two AI anchors "replicated" from CCTV hosts Guo Ruotian and Meng Zhandong took up their posts and answered users' questions in the fields of economy, industry, tourism, etc. on CCTV's new financial media 24 hours a day.
Picture from the Internet
In addition, on major e-commerce platforms, AI anchors have long been “on duty” to sell goods.
More and more live broadcast rooms are broadcasting all night long. The hosts in the live broadcast rooms always maintain exquisite makeup and introduce products enthusiastically without any signs of fatigue. If you observe carefully, you will find that many of them are not real people, but AI.Digital Human.
AIDigital anchorHow to make money on Douyin? What are their advantages and disadvantages? Can they really replace real anchors?
AI BeautyDouyin brings goods
Monthly income: 70,000+
At present, many AI beauty anchors have made good income by releasing videos.
The account @小姨妹 has 1.1 million followers, and her character is a pretty single mother born in the 1980s.
If you click in to take a look, you’ll find that the content she posts is very simple, “a beautiful woman + graphic and text content of product introduction”, and then she uses the shared cart to sell goods. In the pictures, she has a dull expression, never shows her hands, and has delicate skin. Many of the videos are also marked by the platform as “content suspected to be AI generated”.
Image from TikTok
From Chanmama, we can see that @小姨妹 posted 118 pictures and texts in February, bringing in GMV of 75,000 to 100,000 yuan. These seemingly unrefined contents have the potential to make money that should not be underestimated.
This blogger named @✨糖糖 directly stated that the content was generated by AI, and the content was basically pictures of beautiful women + products. The number of items in "her" window display products has currently sold more than 90,000.
On Chanmama.com, we can see that @✨Tangtang currently has 1.276 million followers, and its sales in the past 30 days are between 25,000 and 50,000.
Most of these AI beauties who sell goods on Douyin have one thing in common: their target audience is mainly middle-aged and elderly people. As we can see from Chanmama, the proportion of male fans of the two accounts @✨糖糖 and @小姨妹 has reached more than 85%, and most of them are over 50 years old.
Also worth mentioning is this AI Russian beauty, who quickly became popular during the Spring Festival by creating a persona of "loving China" and with topics such as "living in China" and "wanting to marry a Chinese man".
In the video, he used the shared bike to promote Russian products. It was reported that this account was able to earn 200,000 yuan a month at that time.
This account was later revealed to have used AI to replace the face of a Ukrainian internet celebrity named Olga Loiek, and it can no longer be found. However, a large number of other "Russian girls" synthesized by AI technology are still active on Douyin, telling their own Chinese stories and promoting Russian products.
Big brands use AIDigital HumanSelf-broadcast
Transaction conversion rate up to 25.40%
During last year’s “Double 11”, major brands launched “digital human” anchors in their live broadcast rooms.
It is reported that after using AI digital human anchors, the average daily transaction amount of Douyin's Fengweipai Pasta live broadcast room was about 163,100 yuan, and its strength should not be underestimated.
In Pinduoduo's Xtep live broadcast room, digital human anchors were also used.
From November 30 to December 1 last year, nine Beijing restaurants including Liubiju, Wangzhihe, Quanjude, and DonglaishunTime-honored brandEnterprises use digital humans to conduct 24-hour live broadcasts in JD’s live broadcast room.
byStrongestThe AI digital person based on the Brazilian boy Meng Tailong, a contestant in the ninth season of Brain, speaks authentic Beijing dialect and promotes Chinese products.Time-honored brand.
After the live broadcast data came out, Li Wenbiao, the head of operations of Donglaishun's JD flagship store, said: "The transaction conversion rate is as high as 25.40%! The digital anchor is no less experienced than the professional anchor."
AI digital human anchor
Pros and Cons
The trend of AI digital humans is booming, and the reviews have been mixed. We have summarized the pros and cons of digital humans, and first look at its advantages.
From the host's perspective, the digital human is emotionally stable, never tired, and can broadcast non-stop 24 hours a day.
From a cost perspective, compared to real people, the time cost and communication cost of AI digital people are much lower.
From the language perspective, AI digital humans can switch between languages of various countries at will, making them more suitable for brands to go overseas.
From the perspective of time, it is a good idea to fill some garbage time and fragmented time with digital humans who automatically explain products.
From the perspective of scenarios, in addition to the use of AI digital people by brands for self-broadcasting, it is also applicable to some oral bloggers who have formed their own commercial IP.
Liu Run, a well-known influencer, frequently used his AI clone last year to appear on camera himself and output content and opinions.
The shortcomings of AI digital people may not be obvious in pictures or prepared videos, but in live broadcast rooms, AI digital people are often criticized for their poor interactivity and lack of warmth. In addition, there may be platform risk control risks.
Embrace AI and replicate the workforce
Improve productivity
With the development of AI technology, will AI digital humans replace real anchors? How should we treat AI digital humans? These topics continue to attract public attention and discussion.
Last year, when interviewing an AI virtual anchor, Li Jiaqi said: "Perhaps in the future, digital humans and real anchors will intersect and merge in certain fields. Real anchors will be physically exhausted after broadcasting for 12 hours a day, but many girls have needs at different times. At this time, the existence of digital human anchors is very meaningful. The combination of technology and real live broadcast is worth exploring."
In fact, we should make good use of AI digital people under the premise of legal and moral permission. Let AI digital people replicate our labor force and improve productivity. AI digital people will not replace real anchors, and AI technology cannot completely replace humans.