Sensor Tower, a mobile app and game intelligence platform, announced that it has completed the acquisition of Aggregate Data AI Companies data.ai(formerly known as App Annie).
This acquisition is of great significance to Sensor Tower, which will expand its customer base, product matrix and global influence. Sensor Tower is a leading data provider in the digital economy.Strategic AcquisitionsIt will further consolidate its leading position.
Founded in 2010, data.ai helps the world through mobile application analytics, data science and global impactTopBrands and publishers optimize their performance in the mobile market. The combined company will provide deeper and broader consumer insights.
Global consumer spending on mobile apps continues to increase, reaching $130 billion in 2023. As social media companies such as Google, Meta, TikTok, Instagram, and Snap increase their investments, consumer behavior trends will continue to grow.
The combined company will improve data quality, accuracy, privacy and compliance with data protection laws, and become a new benchmark for aggregating publisher and tool application data under a unique privacy framework to provide value to customers.