Former Amazon executive Joseph Sirosh founded a new company, CreatorsAGI, which aims to enable content creators to create personalized conversational AI

Joseph Sirosh, the former corporate vice president at Microsoft who most recently led Amazon’s search and Alexa efforts, just launched a newStartups CreatorsAGI, a company that aims to enable content creators to build their own conversational AI agents.

Former Amazon executive Joseph Sirosh founded a new company, CreatorsAGI, which aims to enable content creators to create personalized conversational AI

CreatorsAGI was founded in January and is still in stealth mode.

CreatorsAGI hopes to provide a way for authors, YouTubers, media producers, and other creators to build AI assistants that reflect their own content or personality — and make money through new revenue streams.

For example, a nonfiction writer could build an assistant based on his books and then use the bot 24/7 to mentor other writers in any language.

Fiction writers can create an agent that entertains users in the style of their books and allows them to imagine new extensions to the story in a collaborative way.

“It’s a two-sided marketplace where real creators (authors or others with their own proprietary content) can build a conversational AI based on the content they bring to the table,” Sirosh told VentureBeat in an email interview.This means creators can control the AI’s conversational output, creating authenticity and believability."

Sirosh left Amazon in November last year, refusing toabsoluteComment on the company's funding amount or number of employees.

This long-time technicianLeadersWhile at Amazon, he was responsible for developing AI-enhanced customer interactions. He was previously the CTO of real estate giant Compass and served as CTO of AI at Microsoft for more than five years.

CreatorsAGI is one of several new startups that are enabling companies and individuals to take advantage ofup to dateto build their own AI agents for a variety of use cases.

last year,AI giant OpenAI launched GPTs, which lets users create customized versions of ChatGPT.

Character.AI is creating a machine that can “imitate almost anyone or anything”ChatbotsThe company, which Bloomberg reported last year, was in talks to raise more investment at a valuation of more than $5 billion.

Sirosh said CreatorsAGI differentiates itself from the plethora of consumer AI chatbot offerings by focusing on what he described as “authentic generative interactions.” Chatbots trained on user-verified and approved data may also give CreatorsAGI an edge due to privacy concerns surrounding generative AI.

Funding for generative AI startups increased fivefold in 2023, with 36 companies valued at $1 billion or more, according to CB Insights. There are also hundreds of generative AI startups like CreatorsAGI that are just getting started.

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