"Recently, with some popular videos going viral in WeChat Moments, it is estimated that everyone is no longer unfamiliar with the concept of "digital human".AI Digital HumanIt has become one of the hottest topics at the moment. They are like living humans, they can communicate with us, express emotions, and even become our friends!"
It can be said that digital people are sweeping our lives, whether it is the virtual internet celebrities shuttling in shopping live broadcast rooms, the touching "resurrection" clips of deceased relatives on emotional healing, or the virtual boyfriend image that a star-chasing girl is obsessed with, they are everywhere. Some entrepreneurial teams use the power of AI technology to provide customers with the experience of "digital immortality". In a short period of time, a large number of service providers have emerged in this field. They take the resurrection of deceased relatives as their core business and have attracted the attention of a large number of users.
Case Study: Digital Immortality
Take a blogger on Xiaohongshu as an example. He provides video services on the platform that use AI to "resurrect" digital people. Through the customization of digital people, voice cloning, photo restoration and other technical means, he has gained tens of thousands of fans and likes in a short period of time, and completed more than 600 orders of AI digital immortality customization services, with fees ranging from 5,000 to 10,000 yuan. Among them, more than half of the customers are middle-aged and elderly people who have lost their children, and they all hope to "reunite" with their deceased relatives through this technology.
Nowadays, whether it is on Xiaohongshu or Douyin, with a simple search, you will find many accounts focusing on AI digital immortality, and the number of fans of these accounts basically exceeds 10,000.
These accounts mainly realize monetization through customized services. Take a blogger’s Xiaohongshu store as an example. He provides three different levels of customized services, allowing customers to choose the price that suits them according to their needs.
With a virtual digital avatar, ordinary people can easily build their own personal IP and make money.
A Turkish anchor has accumulated more than 2 million fans on TikTok and YouTube through his digital avatar "FriendaMoona", and has generated millions of dollars in revenue. In China, many young people have also used virtual images to sell goods and become "Internet celebrities".
For example, there are accounts such as old man’s quotations, little monk’s CPS books for selling goods and realizing cash, and the popular Russian beauty accounts selling local specialties, all of which are realized using digital people.
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However, the logic of bringing goods lies in product selection. After the product selection is good, it is combined with some content of digital people to make a matrix. No matter whether it is on video accounts, Douyin, or Kuaishou, several accounts are opened, and quantitative changes lead to qualitative changes.
Nowadays, the threshold for making AI digital people has been greatly reduced, and no complicated equipment is required. You can start creating your own AI digital people by simply opening the website of the digital human platform. Although there is still room for improvement in digital people compared to real people, this gap is gradually narrowing with the continuous advancement of technology.
There are various forms of AI digital human display, including the platform's own public model type, real-life clone type, picture-speaking type, and 3D modeling type. Each form has its own characteristics and applicable scenarios, providing users with a variety of choices.
Multiple scene applications
In addition to virtual characters, digital people have also demonstrated their prowess in a variety of fields, bringing new vitality to some traditional industries and fields.
For example, in the field of marketing promotion, a beautiful virtual female anchor can not only easily become a brand spokesperson, but more importantly, it can broadcast live 24 hours a day at a lower cost. In the field of news, virtual anchors are also beginning to emerge, and they will never affect the quality of recording and broadcasting due to staying up late or emotional fluctuations.
In the entertainment industry, virtual idols have also become popular, and fans are keen to interact with them, and their popularity is even comparable to that of real stars. In the gaming industry, virtual hosts are showing their talents, not only with attractive personalities, but also forever, bringing players a lasting experience.
As digital transformation accelerates, the application scenarios of AI digital human technology will become more and more extensive, and the demand will also increase. Therefore, people with AI digital human technology will gain more business opportunities and development space in the future.