Adobe brings generative AI technology Firefly to mobile Express apps

AdobeOfficiallyGenerative AI(GAI) TechnologyFireflyIntroducing mobile devices.up to dateThe latest version of Adobe Express beta launches the Firefly GAI feature on both Android and iOS, giving users a wider range of image creation and editing options.

With Firefly, users can generate the desired image by simply entering a text prompt and inserting, deleting or replacing elements such as people, objects and backgrounds. Quick operations make editing, background removal and image resizing just a few clicks away.

Adobe brings generative AI technology Firefly to mobile Express apps

In addition to image generation, the Express mobile app also supports video editing, social content scheduling and collaboration, etc. Creative Cloud subscribers can also import and edit design files from Illustrator and Photoshop.

Adobe said that Firefly GAI is designed for commercial use, and the generated image assets will be labeled "Firefly", indicating that they use GAI technology. During the test period, all users can use Firefly for free.advancedfunction, but in the future it may switch to a subscription fee model of $10 per month.

Currently, the number of places for the iOS beta is limited and requires advance registration. The new beta version of Android Express is already available on the Google Store in most countries.

This mobile integration means that Adobe is expanding its AI generation capabilities from desktop to mobile devices to meet users' creative needs in different scenarios, while also exploring the business model of GAI technology.

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