recently,Baidu GroupadvancedVice President and Head of Mobile Ecosystem Business Group (MEG) He Junjie announced the 2024FirstQuarterly objectives and key results (OKR). Its core goal is to:AIThe development of the industry reconstructs representative application scenarios to achieve profitable growth.
In 2023, withA Word from the HeartThe official release ofBaiduCEO Robin Li proposed the strategy of "reinventing all businesses with AI". Baidu has carried out various key tasks and internal changes around AI this year. Although Baidu's overall performance revenue last year did not directly benefit from the AI business, its performance has improved significantly compared to the low point of the previous year.
After a year of technology and business layout, Baidu has integrated AI functions or tools into many core products, such as Baidu App, Search, Wenku and Tieba. Now, with the increasing maturity of technology and products, He Junjie made it clear that using AI to achieve profitability will become MEG's core task in 2024.
In addition, Baidu also regards short dramas as the key to increasing user activity. During the past Spring Festival, Baidu App launched more than a thousand free short dramas to attract and retain users.
Baidu Vice President He Junjie emphasized that in 2024, Baidu will focus on relying on AI technology to achieve profit growth, and increase user activity through innovative methods such as short dramas to further consolidate and expand its market position.