OpenAI The text-generated video tool released last week Sora It has caused quite a stir, sparking discussions on how artificial intelligence will change the entertainment industry.HollywoodThere doesn't seem to be any panic.
Sora can quickly generate relatively high-quality videos based on text, but industry insiders believe that such AI tools still have limitations and cannot completely replace the work of human creators.
“A lot of people say Hollywood is done,” says film concept artist and illustrator Reid Southen, “but I don’t think so.Hollywood's production process is very complicated, and these videos also have many problems, especially with regard to time consistency and extra limbs.”
During last year's labor strike, generative AI sparked concerns among those working in the entertainment industry. Many creators called for protection of artists' rights and avoidance of the misuse of AI tools. Aubry Mintz, interim executive director of the Hollywood chapter of the International Animated Film Association, said the animation community was "quite uneasy" about Sora. She worried thatIf Sora replaces the creation of reference animations, concept art, and storyboards, people in the industry may lose their jobs.
Southen believes it's unlikely that Sora will replace filmmakers anytime soon, but he worries about the impact of advanced technology on industry jobs in the future. "We live in a 'good enough is good enough' culture," he said. "If it saves money, people and companies will do it."
British director, screenwriter and actor Blake Ridder believes that Sora's current capabilities are more suitable for creating stock footage videos rather than movie footage. OpenAI expanded its licensing agreement with Shutterstock last year to use its image, video and music library as training data.
Ridder believes that Sora can be used as a tool to help improve the filmmaking process.Perhaps filmmakers could use these generated videos to ideate storyboards rather than using them as the final output for a project.. "
OpenAI said in a statement that Sora will not be "broadly available" anytime soon and hopes to communicate with policymakers, educators and artists before a public release. OpenAI has previously faced multiple lawsuits for using copyrighted materials for its products to train. OpenAI said Sora's "training data comes from content we have licensed and publicly available content" and will not generate likenesses of actors.
According to IT Home, Hollywood is not without experience in facing the challenges of artificial intelligence. CGI and computer animation software have also brought shocks in the past. Mintz is optimistic that the industry can adapt to AI innovation. "They can't replicate human creativity, nor can they make the creative decisions that artists have been making for hundreds of years," Mintz said. "We stand on the shoulders of giants and do our best to create unique works that we are proud of."