Coca-ColaIts sports drink brandsBodyArmorBeing its regionalsuperBowl advertising series utilizingAIThe image generated is advertised as "Field of Fake".
The advertisement presents a series of advertisements made byAI-generatedof surreal sports highlights accompanied by machine sound. In contrast to its competitors, BodyArmor emphasizes that its products contain no artificial sweeteners, flavors or colors.
This advertisement emphasizes more on commenting on culture by contrasting AI-generated content with real images, rather than just using generative AI for advertisement production. This contrast creates a negative image and allows BodyArmor to highlight its natural, additive-free nature in the marketplace.
"Field of Fake" ads will run in 20 U.S. markets and Canada.superaired during the Bowl, along with a Spanish-language version in Univision's coverage of the event. Through its exposure at this major sporting event, BodyArmor expects to capture the attention of more consumers through unique AI-generated ads.
