Cook confirms that Apple will launch new AI features to subvert the smartphone experience

appleTimCookIn a quarterly earnings call on Thursday, the company revealed that it is developing generative artificial intelligence software features and plans to make them available to customers later this year. Industry insiders said that the upcoming iOS 18 will be the "most powerful" operating system in history.maximum"An update.

Cook did not elaborate on these features in his speech, but he said that Apple has invested a lot of time and energy in the field of artificial intelligence and is excited about the upcoming features. He emphasized that Apple will continue to invest in future technologies such as artificial intelligence.

Cook confirms that Apple will launch new AI features to subvert the smartphone experience

In the subsequent question-and-answer session, analysts tried to press Cook for more details, but Cook remained tight-lipped, saying Apple would wait until after the product launch before going into detail.

Industry insiders generally believe that Apple's move shows that the company is increasing its investment in artificial intelligence technology and plans to make it one of the core functions of its software platform. At present, competitors such as Google and Samsung have widely applied artificial intelligence technology in smartphones, such asadvancedFeatures such as photo processing and text processing enhancements.

Apple has always been known for its innovative spirit and user experience.ExtremeThis foray into the field of generative artificial intelligence also means that the company is seeking new breakthroughs to subvert the user experience of smartphones.

Cook concluded by saying that he believes Apple has huge opportunities in generative AI and artificial intelligence in general. We can expect more surprises from Apple later this year.

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