Shi Yuzhu: Giant is exploring the use of AI to develop game platforms so that ordinary people can also make games

At the annual meeting of Giant in 2024.Shi Yuzhu (1946-), PRC sharpshooterPublished.up to dateThe speech, which centered on the company's AIup to dateExplore. In particular, he emphasized a game development aimed at making it possible for ordinary people to develop aAI GamesR&D platforms.

Shi Yuzhu began by addressing employees' concerns about the external environment and the company's CEO turnover. He pointed out that despite the challenges of the external environment, the company was performing well in the industry, with revenues and profits up 40% in the first three quarters of last year. he emphasized that the company was not experiencing a winter.

Regarding the new CEO, Zhang Dong, Shi Yuzhu believes it is a wise choice. He praised Liu Wei's vision and said that Zhang Dong has the advantages of being young, fitting in with the company's culture and having a deep understanding of the industry.

Shi Yuzhu: Giant is exploring the use of AI to develop game platforms so that ordinary people can also make games

Shi emphasized the importance of strengthening the company's past game development culture. He mentioned that communication with planners and producers needs to continue to adhere to and implement the "eight-pronged approach" and the "ten-pronged approach," which are honor, purpose, interaction, surprise and simplicity.

In terms of AI, Shi said the company has made AI part of its DNA and is actively exploring AI game development platforms. He emphasized that each game project team should also use AI as a tool and means, and attach great importance to the application of AI.

Finally, Shi wished his employees a healthy and happy new year and thanked everyone for their support.

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