March 21 (Bloomberg) - Bloomberg published a blog post yesterday, March 20, reporting thatappleThe company recently underwent a rare executive reorganization aimed at reinvigorating its stagnant, long-delayed AI Project.
The report notes that CEO Tim Cook has lost confidence in AI head John Giannandrea and has appointed Vision Pro head Mike Rockwell to take over the Siri voice assistant business. The shakeup underscores Apple's sense of urgency as it lags behind its industry rivals in AI and tries to turn things around by reorganizing its tech team.
Rockwell's taking over the Siri program, reporting to software chief Craig Federighi.The Siri business is completely out of Giannandrea's hands.
Rockwell, who was in charge of the Vision Pro team, has been succeeded by hardware engineer Paul Meade. 1AI cites a blog post that describes how Giannandrea will no longer be involved in Siri-related work, but retains AI research responsibilities, but with further decentralization, suggesting a decline in his influence.
In a blog post, Bloomberg noted that Rockwell is known for his Vision Pro hardware breakthroughs, but lacks AI team management experience, but Cook may want to rely on him to embed AI technology more tightly into product development, though team bonding, technology maturity, and competition in the marketplace remain significant challenges.
Apple's AI platform "Apple Intelligence" due to technical immaturity caused by the iPhone 16 propaganda function delayed, shares fell 14%. internal "Top 100" executive meeting will be AI as a key topic. AI is a key topic at an internal Top 100 meeting, and Cook thinks it's hard for the current team to get the product off the ground.
Over the past year, Apple's AI team has suffered numerous setbacks in the development of Siri's features, delaying the new features shown at WWDC 2024 several times, and even causing "anger and embarrassment" among internal employees.
Apple's top executives held an emergency meeting and admitted that development of some features was moving "much slower" than expected, with Giannandrea calling the delays "ugly" but not offering a clear solution.
