SamsungThe company recently kicked off its Unpacked event with a direct introduction of the Galaxy AI feature, suggesting that the company believes that theAICritical to driving growth in high-end devices. For nearly half an hour at the start of the event, Samsung made no mention of the new Galaxy S24 lineup and its upgraded features, instead putting themaximumThe focus is on Galaxy AI.
Galaxy AI Features
Galaxy AI is a collection of local and cloud-based artificial intelligence features that bring a whole new level of functionality to the Galaxy S24 series.Galaxy AI is especially useful in photo and video editing. It can help users isolate, resize and even remove objects from photos. Users can also adjust the horizontal lines in a photo and use generative AI technology to fill in the appropriate details without having to crop the photo. Another very useful feature is the ability to convert any video into a 120fps slow motion video.
Collaboration with Google
Samsung's close collaboration with Google has also brought interesting new AI features to the Galaxy S24 series. One of them is Google's Circle to Search feature. Users simply circle what they want to search for on the screen and Google displays a full page of results related to the selection. There's also support for real-time two-way translation on the phone, with the Samsung Keyboard allowing users to translate text into other languages, offer more tone-appropriate message suggestions, and even make real-time transcriptions in Samsung's Voice Record app.
market trend
Samsung and every manufacturer in this market segment realize that they are facing stagnation. Even though they are upgrading their high-end phones every year, the actual upgrades and improvements are becoming less and less revolutionary, so people no longer have a strong desire to immediately upgrade their devices. Users now want more attractive features, but pixels and processor upgrades alone won't impress them.
AI Revolution
After Artificial Intelligence became the buzzword of the past year, it is safe to say that 2024 is the year of AI. One can see the popularity of AI in a variety of products and services, naturally raising the expectations of consumers who now want to see similar features in their high-end devices. Samsung has often demonstrated an understanding of customer needsExcellentSynchronicity. It understands customer expectations and delivers quickly. That's what the company has done with Galaxy AI. It understands that people now expect to reap the benefits of this technology on their Galaxy devices, so it now shows how Samsung's AI technology can help make their smartphones more useful.
AI Smartphone Race
The AI smartphone race is in full swing. Samsung isn'tonlyAn Android maker that's bringing new AI features to its phones. There are many other companies, and Google itself has brought some of itsStrongestBig AI featuresexclusivereserved for Pixel phones. However, Google is also staying open and collaborating to expand the reach of AI. circle to Search with Google is an example of this, as the feature is available on Pixel phones and the entire Galaxy S24 lineup.
appleHow to respond
The launch of Samsung Galaxy AI is not just a technological advancement, it's a major step towards leading the way in the AI smartphone space. Samsung has already committed to bringing these features to select existing devices, including last year's foldable phone, and is expected to expand Galaxy AI to 100 million people later this year. Now it's up to Apple to effectively counter Samsung's lead in the AI smartphone race.
Apple has a tendency to be late to the party. Its reality distortion field would lead you to believe that the company prefers to take time to perfect its products and doesn't want to rush them to market. In any case, Apple won't give an answer to the Samsung Galaxy AI until later this year. The iPhone 15 model has only been available for a few months. The iPhone 16 won't be available until later this year.