March 11 - Technology outlet NeoWin published a blog post today (March 11) reporting thatMicrosoftCompany to enhance Copilot and other AI assistants, announced the launch of two new interactiveadvertiseFormat. These ads not only dynamically adjust to user input, but also provide an immersive shopping experience designed to find effective commercialization paths for AI assistants.
The first ad format is called"Microsoft Advertising Showroom ads" (Microsoft Advertising Showroom ads). This type of advertising mimics the experience of a physical showroom, where users can dive deeper into the product during a chat.
For example, after a user asks for detailed information about a particular product, the showroom ads will display rich sponsored content that highlights the product's advantages and allows the user to ask further questions. Microsoft said the showroom ads will be connected to brand customer service in the future, and users can interact directly with virtual brand customer service. Microsoft plans to launch a pilot with some customers in April this year.
The second ad format is called"Dynamic filters for advertisements" (Dynamic filters). When a user searches for a product, the ads will be dynamically displayed based on the query and support users to easily filter the desired product based on their personal preferences. Dynamic filtering ads will be piloted in English-speaking markets in March.
