March 8, 2012 - Foreign media outlet TechSpot reported today thatMcDonald'swith the help of AI Technology Enhancement43,000 restaurants worldwideof operational efficiency. The company's CIO, Brian Rice, says AI will help employeesRelieve the stress of daily work, including interactions with customers and vendors, and issues such as equipment failure.
McDonald's piloted the device-side computing platform in select U.S. stores last year, with plans for a further rollout in 2025.
1AI learned from the report that AI technology has a variety of application scenarios. For example, computer vision canCheck order accuracy via cameras in the kitchento ensure that customers receive the right meal; tested last year with IBM's AI Voice Ordering SystemIn turn, it helps to optimize the drive-thru ordering process. In addition, sensors on the kitchen equipment collect data in real time, thePredicting when a fryer or ice cream maker might failto allow for advance maintenance.
Device-side computing can also be used to streamline restaurant management. For example, a "generative AI virtual manager" could help managersMore efficient scheduling of shifts.
McDonald's did not disclose how many stores in the U.S. are currently using the technology. Market research firm Gartner analyst Sandeep Unni noted that McDonald's could face resistance in rolling out the technology to franchises and directly operated stores, while the cost of deployment could also be a challenge.
Whether AI is really necessary is a matter of opinion. Some argue that the investment might be better spent on employee training and day-to-day maintenance. If employees are better at ordering at drive-thru, ensuring order accuracy, etc., the need for AI intervention may not be as high.
