March 7, 2012 - According toU.K.The Guardian reported on the 6th, local time.BBC News is set to create a new division that will use artificial intelligence to deliver more personalized content to the public.The head of BBC News said the BBC has been working hard to engage its audience in the face of dramatic changes in the way news is consumed.
According to an internal memo obtained by The Guardian, BBC News chief executive Deborah Turners has announced an organizational restructuring of BBC News, including the creation of a new division called BBC News Growth, Innovation and Artificial Intelligence. The division willFocus on young people under 25 years of age, especially on smartphones and platforms like TikTok, there is a huge shift in the way news is consumed.
Turners said the BBC had to respond quickly to a number of challenges, includingThe growth of news avoidance, the rise of news consumption on social platforms, the fierce competition from digital media and the inevitability of broadcast decline.
act in accordance withAIUnderstand that the BBC programCustomizing news content for users through artificial intelligence, based on their past reading habits, for their cell phonePush the right storyto accommodate thoseGetting used to the social media pushcontent for the youth population.
Turners said, "We have to focus more on understanding our audience's needs, delivering the news and content they want, and making sure they're presented where and how they like it."
"We must launch this content on platforms that offer a premium user experience, personalized recommendations and unique user experiences. At the same time, we must also leverage artificial intelligence to support and accelerate our innovation and growth."
