During this year's Mobile World Congress (MWC 2025), theSouth KoreaA company called Newnal The company has released a small, compact and uniquely shaped "AI Phone"It collects a lot of information about the user's "past and present" and uses it to create an avatar that becomes your virtual assistant.
What's unique about this phone form factor is thatIt comes with a separate screen at the top for AI functionalityThe company has a hybrid OS with Android built in, which is scheduled to go on sale globally on May 1 for $375 (note: currently around Rs. 2,723), with pre-orders shipping two months later.
The company's founder, YT Kim, says the compact phone has a clean and futuristic design inspired by the iPhone 5S.
The user's appearance, voice, and personally relevant information are used to create avirtual doppelgängerThe "one and only" digitized figure moves around in a small screen above the phone's home screen. Users can summon it by pressing the square button on the side of the phone, and then tell it to do things and talk to it.
According to an official press release and a report by The Verge, Newnal's AI phone trains an AI model based on the user's personal information, so theRequires large amounts of data.
Users need to get the information from Meta, Google, etc.Download Personal Data HistoryThis "personal knowledge graph" is then fed into Newnal's AI system, along with medical records, financial data, and more. The company encrypts and segments this "personal knowledge graph" and stores it on multiple third-party cloud servers. In theory.Only the data owner can access.
Officials claim that unlike AIs such as ChatGPT, Gemini or Siri, the machine's built-in AI system is trained by the user.Data is completely privateAs a result, each person's experience is "unique". The "power" is that it not only provides rich AI functionality, but also learns and optimizes based on user data.
