Tencent Yuanbao invested nearly 300 million yuan in half a month to do promotion, "cold" WeChat has become a channeling tool

According to Financial World, on February 13, theTencent YuanbaoAfter announcing its access to DeepSeek, it started advertising ferociously across channels. It is reported thatThe ads for the dollar bill were almost swiped all over the place includingTencentAll platforms, including the AppThe most "high-caliber" of the Tencent department. Even the Tencent department of the most "high cold"WeChat, all of which have become meta-channeling tools.

"Tencent system products are also almost no for the purpose of infusion, can go directly into the nine palace grid.Not to mention the fact that it's directly labeled as an inducement to download.." A Tencent source said. In contrast, was regarded as WeChat e-commerce hope "WeChat store", so far has not gained access.

Citing data from the AppGrowing platform, the report said that as of February 27, Tencent Yuanbao had spent a total of $281 million on placements over 27 days. Most of those placements occurred after February 13 -- which also means that theIn just half a month, Tencent Yuanbao's cast flow approached 300 million yuan.

QuestMobile data shows that as of February 9, Yuanbao DAU is still only a few hundred thousand, just a fraction of DeepSeek and Doubao. Borrowing the momentum of placement, at the end of February, Yuanbao in the iOS App Store free list rankings from the 200 outside.Surges to #2, just behind DeepSeek.

The report mentioned that in the past two years, Tencent was the latest to enter AI among the big players. Whether it's training basic big models, app application placement, or foreign investment, Tencent has "thought more" than others.But after DeepSeek exploded in popularity, Tencent quickly made adjustmentsTencent's employees also started to work overtime to update versions and features.

Tang Daosheng, Senior Executive Vice President of Tencent Group and CEO of Cloud and Intelligent Industry Business Group (CSIG), previously said in an interview with Tencent News' "Subterfuge."We don't hesitate to ramp up when we see a clear opportunity, and synergies can be very agile. "

1AI test, at present, Yuanbao has supported both hybrid and DeepSeek models, open the Tencent Yuanbao and enter the dialog interface, you can use the DeepSeek-R1 full-blooded version of the model as well as the latest hybrid deep thinking model T1.

In addition, some of Tencent's products have officially announced their access to DeepSeek, including QQ Music AI Assistant, WeChat AI Search, Tencent Cloud AI Code Assistant, Tencent MetaTool, Tencent Lexus, Tencent Maps, and QQ Browser.

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