January 10,MicrosoftAnnounced on the official websitemaximumsupermarketWalmart, and reached a generative AI technology cooperation.
Walmart uses Microsoft Azure OpenAI's large language model and its own proprietary e-commerce data to create a ChatGPT-likeE-commerce searchFunction.
For example, in the past, if you wanted to hold a party to watch the World Cup, you would need to search for various items on the e-commerce platform, including potato chips, soda, candy, and even TVs that met the requirements.
Now,With the new generativeAI Search, you can directly enter "I want to hold a party to watch the World Cup" in the e-commerce search bar just like using ChatGPT.
Walmart's e-commerce platform will automatically display all required products, helping users save a lot of time in selecting products.
The feature is currently available on Walmart’s iOS mobile app (version 23.47 and above).
According to McKinsey survey data, emerging AI products such as generative AI will create $40 billion to $660 billion in value for the retail and consumer goods industries.
Walmart, the world'smaximumsupermarkets achieved e-commerce sales of $82 billion in fiscal 2023 alone.
However, the dazzling array of e-commerce products wastes a lot of users' selection time and seriously affects the shopping experience.
Search function display
This is especially true during big e-commerce promotions such as Black Friday. Walmart hopes to use the power of generative AI to simplify the process of selecting e-commerce items.
In addition, Walmart has launched a one-click try-on function on its social e-commerce platform "Shop with Friends" based on generative AI, AR and other technologies.
Users can share various dressing experiences with friends and select specific models and clothes to change clothes with one click.
For example, you can select a female model with a height of 1.75 meters, and then choose clothes of different types and colors to match. This technology is also used by large e-commerce platforms such as Amazon in their business.
It is worth mentioning that on August 30, 2023, Walmart provided a ChatGPT-like assistant called "My Assistant" to approximately 50,000 campus employees.
My Assistant features
It can help employees draft emails, summarize content, generate creative marketing copy, etc., to improve work efficiency and save time. It is precisely because of the efficiency of generative AI that Walmart will further increase its application.
Walmart saidThe main reason for choosing Microsoft Azure OpenAI is its enterprise-level data security, compliance, and powerful cloud service capabilities.
Generative AI search allows e-commerce platforms to move from "scrolling search" to a new stage of "targeted search", which will provide users with a better shopping experience.
About Walmart
Walmart was founded in 1962 and is headquartered in Arkansas, U.S. After more than 60 years of development, Walmart operates more than 10,500 stores and multiple e-commerce websites in 19 countries.
Walmart has a total of approximately 2.1 million employees worldwide and has been listed in the Fortune Global 500 for many years.FirstWalmart's global revenue reached $611 billion in fiscal 2023.