The Financial Times reported today thatMeta is launching a series of AI products, including one to help users with their Instagram and Facebook Tools for creating AI personas on to attract and retain younger users to compete with competitors.
Conor Hayes, Meta's vice president for generative AI, said the company expects these AI characters to gradually have on the platformForms of existence of similar accounts. These AIs willEquipped with a profile and headshotThe ability to be on the platformGenerate and share content, marking a shift in the way social media is interacted with.
Hayes revealed that over the next two years, Meta's core goals are toMake apps more entertaining and interactiveThis also includes how to make users' interactions with AI more social.
Meta has also launched an AI assistant tool that answers questions from user followers, and plans to release text-to-video generation software next year that will allow creators to incorporate themselves into AI-produced videos.
However, experts warn that AI content also carries risks and could be used to spread false information. Becky Owen, chief marketing and innovation officer at creative agency Billion Dollar Boy, noted that without effective safeguards, these AI accounts couldContribute to the spread of disinformation.
1AI understands that Meta's regulations require AI-generated content on the platform to be clearly labeled to mitigate potential risks.
Owen said that while AI characters have entertainment potential, they alsoMay lead to flooding the platform with low-quality contentthat undermine creators' originality and user trust. Unlike human creators, AI rolesLack of real emotions and life experiences, there are empathy and emotional expression in thelimitations.