Oreo's parent company introduces new AI tool that can be used to develop new snack flavors

I According to the Wall Street Journal, food giant Yizzie has developed a new AI ToolsThe company's new product line is designed to develop new flavors for its brands, as well as to shorten the development cycle and reduce the workload in the laboratories.


Image source: Pexels

Note: Yizzie ownsOreo cookiesThe company is also well known for its high quality products and services, such as the Funtastic, Clif Bar, and many others.Snack Brands.

The machine learning tool, which is used in more than 70 of the company's products, is different from generative AI tools like ChatGPT and more similar to the drug development algorithms that pharmaceutical companies use to quickly find and test new drugs, the company said. The AI tool, which was created with the help of software consultant Fourkind, has beenDeveloped products such as "Gluten-Free Golden Oreos"., and updated the classic recipe for Funky Biscuits.

The company's food scientists can optimize certain sensory factors by specifying the desired characteristics. The AI tools used by the scientists were told to enhance odor characteristics such as "burnt taste," "egg flavor," and "greasiness," as well as features such as "butteriness," "saltiness in the mouth," and "vanilla intensity. "butteriness," "mouth saltiness," and "vanilla intensity," among other flavor factors, to create the best recipe. The tool also takes into account parameters such as the cost of raw materials, their environmental impact and nutritional content.

But Wallenstein also acknowledged that, at first, theThe AI will provide some "unsupported" advice.. "Since baking soda is a cheap ingredient, it will try to just make cookies that are very high in baking soda, but not good at all."

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