December 10th.Manchester City Football ClubIt was announced that there would be a AI The Design a Jersey competition invites fans to design the club's third kit for the 2026-2027 season using artificial intelligence technology. The kits will not only be presented on the pitch, but will also be available to fans.
Manchester City has partnered with sports brand Puma to launch a text-to-image shirt generator based on DeepObjects Artificial Intelligence technology, the 'Puma AI Creator', which can be used by fans by creating an account and typing in prompts describing the look of the shirt. Fans can then choose from a variety of styles, including "Abstract," "Emotional Strokes" and "Dreamy Vision," and the AI will generate four different design options based on the chosen style, and Allows fans to customize collars, trim colors and badges.
According to 1AI, fans will be given 15 points to create designs, with each design consuming one point. However, each fan will only be able to submit two entries to the competition. The contest will end on December 20, with fan ratings and expert judges from Manchester City and Puma deciding the final winner.
Manchester City said goalkeepers Ederson, Stefan Ortega and Rico Lewis were the first to use Puma's AI generator to design a goalkeeper's shirt inspired by a "soccer net".
Remarkably, the news comes at an awkward time when City are underperforming and facing an investigation by the Premier League into financial irregularities.