December 4 news, Beijing time on the evening of the 3rd, the BBC published the content of the interview with Sony Entertainment co-CEO Hermen Hulst, which talked about the impact of artificial intelligence on thegameindustry's far-reaching impact.Hermen Hulst argues that while artificial intelligenceCould 'revolutionize' the gaming landscapeBut the development processHuman participation remains indispensable.
He said, "The gaming industry is likely to fulfill two needs at once: the need for both AI Innovative experiences that drivethat also requires well-polished, handcrafted content. The key is to utilize AI technology whileKeeping it user-friendly. "
However, in this interview conducted to celebrate the 30th anniversary of the PlayStation brand, Sony did not respond to rumors about the development of a new handheld.
According to VGC, a survey conducted by market research firm CIST on behalf of game engine developer Unity revealed that this year there wereNearly two-thirds of game development studiosAI technology has been introduced into the workflow.
Unity says, "Studios in the survey 62% reported using AI primarily forRapid prototyping, concept design, material creation and game world building." Of the studios that have adopted AI, 71% believe it has significantly improved development efficiency and operational performance.
Unity data shows that the average development cycle for gamesExtended from 218 days in 2022 to 304 days in 2023.
1AI has learned from the data that the remaining 38% of studios are on the fence about AI. Of these, 43% said they were interested in trying it out but lacked enough time to commit to it, while another 24% didn't think they had the necessary technical skills.