YoutubeShort video operationYoutube is not a new topic. Years ago, many foreign trade enterprises as well as cross-border e-commerce brands have listed Youtube as a low-cost channel for off-site conversion.
Especially after Youtube was officially acquired by Google, the latter relied quite heavily on the value of the traffic brought by YTB videos. People often utilize Youtube channels to tap into a large number of collaborating celebrities to boost their website weight and popularity.
However,AI Digital HumanThe emergence of the "live action video" seems to have intentionally broken the rule of "live action video". A large number of virtual human videos generated by AI tools have risen to prominence in the Youtube short video camp.
Today, I will combine my own practical cases to explain to you: how I can easily get 10K+ Youtube short video plays with just 3 videos with the help of Heygen Digital People.
I. What is Heygen Digital Man?
Heygen is actually a low-cost AI avatar tool with fully recreated human features. Users don't need to rent expensive equipment as well as hire real people to generate promotional videos with high quality and clarity.
The main advantage of Heygen over other video generation tools is:
- It is the underlying logic and "grandfather" of other AI video tools;
- Digital people are closer to real people in their movements, expressions and language;
- The diction and pace of speech work together smoothly, with no lags or stutters;
- The digital person image is customizable;
Of course, Heygen has its own limitations. It may not be able to generate product introductions, factory tours, or what we often call e-commerce product videos. The need to incorporate scenes is not something Heygen is good at.
However, for software, tools, and course exercises (education), Heygen is a good choice.
Second, how to use Heygen to create videos?
What image of a digital person is preferred depends entirely on the product area and the characteristics of the audience. For example, my online product is aimed at children as well as young parents. How do I pick them?
Step 1: Select Avatars Characters
First, after logging into the backend, click the Avatars button on the left and a very large list of characters will pop up. They have different skin colors and genders, and even different expressions and poses.
You can choose a character look that suits your industry user attributes. Since our main course is geared towards children, I used a young and stable lady who feels very quiet, as the theme of the video. Yes, this is very much in line with the image of a teacher, in the minds of children.
Step 2: Select the scene
Once the character is selected, click on the character preview photo to access the Scene Creation module. Here, you can find the environment and background that the character is in.
The addition of these backgrounds will make the representation of digital people more realistic and natural. During the selection of the scene, I will pay close attention to the following points:
- Character to camera distance + video caption position;
- Whether the background color and subtitle color match;
- Character left-right spacing in relation to video white space position;
The only way to make a video earn more views and viewing hours is to keep it spacious at all times. Thus, giving it a chance to storm the Youtube Hotlist.
Step 3: Create the video
After the above two steps are completed, you can smoothly enter the video production section. At this point, directly click the Script manuscript button on the left side, you can easily generate the video text and subtitles.
The next thing to do is the regular video editing work: how to deal with the audio track, video track and subtitle track. About this part, you can learn on your own, according to the Shake (Cutting Image) or Fast (Fast Shadow) editing tools.
Step 4: Add Voiceover
Heygen supports three main types of sound sources: the Avatar character's own voiceover, your own uploaded original voice, and optional sounds from Heygen's sound library.
I usually carefully select good voices from the library that match the character's features. During the configuration of the audio track, you should pay attention to the mouth shape of the character to see if it matches the actual word.
If you find that some digital people, there is a situation after the pronunciation, you can just change a character image and repeat the above steps. Meanwhile, Heygen integrates many interesting emoticons and stickers. These elements are especially suitable for video covers and important content explanations.
Third, Youtube video optimization and publishing
After completing the video production through Heygen, you can boldly publish it on Youtube. As the former produces high quality videos and the process of character explanation is very natural. So far, Youtube has not been found to release any suppression algorithms and rules for AI-generated videos.
So, how does a good Digital Man video, cut through the hits on Youtube?
Step 1: Create a video title
As with English article writing, video titles are equally necessary for optimization. In my article "[Freshly Published] 2020 Foreign Trade Independent Station Content Optimization Analysis Report", I specifically explain how to write a good H1 title. Summarized below:
- Include targeted core words in the title;
- Try to keep the headline length between 10 and 14 words;
- Titles contain qualifiers or modifiers that increase click-through rates;
At the same time, depending on the type of video, different tips often appear in the title. It gives users a glimpse of the value that video content can generate. It is recommended that you produce 2 types of videos:
- How to: focuses on giving a solution to a problem;
- List: contains quantitative, valuable resources;
Title optimization in place is a prerequisite to ensure that the video is prioritized for push. Therefore, no amount of time spent on the title in conjunction with the content of the video is too much to ask.
Step 2: Create a video description
The role of the video description is mainly to make it clear to the user what key points the video contains. From there, the user has the right to decide whether or not to open it and continue watching.
From a Youtube optimization perspective, video descriptions should contain relevant keywords for the targeted core term as a core video ranking metric. So, how do I write video descriptions?
First, because of the high density of video postings, I would choose to train the AI tool and have it penned one at a time.
Yes, I likewise use Jasper's video editing module as a basis for writing video descriptions. Just enter the title and core words and give a hint about the frame of the video and Jasper will automatically generate the video description.
Next, I would mine relevant keywords through Semrush to optimize and replace keywords in the video description that are inaccurate or duplicated. This solves the problem easily.
Step 3: Video Tags Tag Optimization
As an important member of Youtube video ranking algorithm, Tags tag, is recognized and referenced by almost all video publishers. It helps Youtube, better understand what the video is talking about.
Typically, in order to assist the platform for video content, to make the most reasonable judgment. I will use the following tools and methods to dig video Tags tags.
- Use the Tubebuddy tool to dig into competing video tags;
- Semrush + Keywordtool Featured Hashtags Tags;
- Check out the tags used for videos recommended by YTB Related Videos;
These three channels help me to accumulate tons of tags tag suggestions. So that every video, can be shown in front of the right subscribers. Which leads to a high value audience (subscriber data).
With the three steps mentioned above, I produced short videos that gave me good results in terms of the number of plays, number of likes, and watch time above. At the same time, Youtube data also gives, the revenue figures that short videos bring me.
Final Thoughts
No one, in fact, has any reason to lie flat or give up on themselves. New technologies emerge that give very many low-cost, low-power solutions. As Heygen advocates: we are always looking for solutions to all problems.
I've always believed that if you are willing to explore new things and keep getting your hands dirty trying them out, they are bound to become more and more valuable. Growth itself is not something that is instilled, it's something you want.
