On November 28, the State Administration of Radio and Television organized a review of theDigital Virtual HumanTechnical Requirements", is approved as the People's Republic of China broadcasting and network audiovisual recommended industry standards, to be released. The standard number is GY / T 411-2024, the standard is implemented since the date of publication.
1AI learned from the Requirements that the main application scenarios for digital avatars are categorized intoContent broadcasting, interactive customer service, virtual casting and content creationetc. The content broadcasting includes news information broadcasting/sign language broadcasting, movie/TV/feature film/documentary introduction and live broadcasting with goods, etc.; the interactive customer service includes virtual customer service, intelligent assistant and interactive Q&A, etc.; the virtual broadcasting includes variety show hosting, virtual concert, cultural and entertainment activities and user agent virtual doppelgänger, etc.; the content creation includes film and television creation, video creation, advertisement creation and game creation, etc..
A digital avatar image, which shall fulfill the following requirements:
- It fits the mission setting of the scene, and is appropriate and aesthetically pleasing in terms of characterization, expression, and dress;
- Supports full-body, half-body and half-body poses;
- The image is intact, with no distortions, mosaics, skipped frames, breakage, audio or video delays, or inconsistencies between lips and mouths;
- Supports dress-up and costume changes;
- There is no infringement of the rights of third parties or other circumstances prohibited by laws and regulations.
The subject of the digital avatar application is responsible for the security of the personal information it handles, meeting the following requirements:
- Personal information shall be handled in accordance with the principles of legality, legitimacy, necessity and good faith, and shall not be handled through misleading, fraudulent or coercive means;
- Personal information shall be handled with a clear and reasonable purpose that is directly related to the purpose of the handling and in a manner that minimizes the impact on the rights and interests of the individual;
- Prior to the handling of personal information, individuals shall be informed of the purpose, manner, and scope of the handling of personal information in a conspicuous manner and in clear and understandable language that is truthful, accurate, and complete;
- When biometric information, such as real faces and voices, is edited, the individual being edited should be informed and his or her individual consent should be obtained.