CanalysThe data shows that in the third quarter of 2024, global personalIntelligent Audio DevicesThe market saw a strong rebound, with total shipments approaching 126 million units, up 15% from the same period last year.
This growth trend indicates that the market has managed to emerge from the 2023 downturn with a favorable momentum for a sustained rebound. All major subregions benefited from this generalized growth, with double-digit shipment growth across all major product categories.
Among the various markets, India was a particularly strong performer, with shipment growth of 51%, an increase of approximately 9 million units from the third quarter of 2023. This growth was driven by a 47% increase in shipments of TWS (True Wireless Stereo) devices, while shipments of wireless neck-hanging headphones grew at an even faster rate of 65%, driven by brands such as boAt and OnePlus. in response to growing consumer demand, boAt reintroduced its popular older wireless neck-hanging headphones.
The study reveals that devices with Active Noise Cancellation (ANC) features accounted for 211 TP3T of the Indian market. 521 TP3T of OnePlus-branded devices shipped were equipped with ANC features, demonstrating the growing consumer preference for high-performance devices with advanced features.
In addition, the open headphones market is also growing at a significant rate in Q3 2024, with shipments almost tripling, which is closely linked to the growing trend in the health and fitness sector globally. Demand for TWS and wireless neck-hanging headphones in open form factor has surged, accounting for 6% of the overall market. specialty brands such as Shokz and Sanag have performed particularly well in this segment, with Shokz experiencing significant shipment growth in North America and Western Europe.
Mainland China still accounts for 59% of the world's open headphone shipments, and Chinese audio equipment brands are aggressively expanding into international markets.