Kimi, Doubao and other AI apps spend more than 300 million yuan on ads this month, sources say, and start to "roll" casting streams

According to Titanium Media App reported today, as of October 29, kimi intelligent assistant, byte jumping bean bag, Tencent Yuanbao and all other AI Applications October full network ad placements (send a messageThe expenditure was over RMB 300 million.

Kimi, Doubao and other AI apps spend more than 300 million yuan on ads this month, sources say, and start to "roll" casting streams

  • In the field of AI applications, the kimi intelligent assistant has the highest amount of advertisement placement (streaming) on the whole network this month, which is RMB 199 millionIn October, 86.52% of advertising creativity was directed to the Jumbo Ads / Chikawa platform, far exceeding the July-September third-quarter total of 170 million yuan;
  • In October, ByteDance's Beanbag App put up the 22 million dollarsAmong them, around 78% were also invested in Jumbo Ads / Qianchuan platform, while 21.98% were invested in Tencent Ads (WidePoint);
  • Tencent Yuanbao has placed this month 37.87 million dollarsAmong them, 98.09% was invested in WidePoint, more than 1/3 of the total amount invested in Q3.
  • Wisdom Spectrum Clear Words's current month's streaming cost is 9,137,800Among them, 46.24% are huge advertisements, and 31.06% are invested in Aqiyi's "Qilin Shenji".

Citing data from AppGrowing, the report said that Pinduoduo is currently ranked No. 1 in the entire domestic App market in terms of ad spending this month, at RMB 1,159 millionJitterbug ranked second at 971 million yuan, but the number of advertising ideas ranked first and is much higher than Pinduoduo; Kimi ranked 16th, with a monthly advertising cost of about one-tenth of that of Pinduoduo; and Kimi Intelligent Assistant, which is a free App, has no paid program at the moment.

According to the report, the current AI big model race between China and the United States has begun to "part ways": China's AI big model "volume".Hashrate"Volume."priceAnd "rolled."customer acquisition"Volume."realizabilityU.S. AI companies, on the other hand, remain focused onCutting-edge AI modeling technology research and accelerated AI adoption and implementation. In addition, China is increasing AI infrastructurebuilding efforts on a scale far beyond that of the United States.

learned that, according to a paper published in E-Government by Yu Shi Yang, Ma Snapdragon and others from the Big Data Development Department of the National Information Center, the current domestic arithmetic channels includeNorth, Center, SouthThree main lines that connectHebei, Inner Mongolia, Shanxi, Ningxia, Anhui, Henan, Shaanxi, Guangxi, Guizhou, Chengdu-Chongqing, TibetIt covers 41 large cities (with a population of over 3 million) with a GDP of about 58.8 trillion, and the 3ms latency circle radiates to large cities with a population of 100%, small and medium-sized cities (with a population of over 500,000) with a population of more than 98%, and a population of 99% nationwide.

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