According to the New York Times, four people familiar with the negotiations said:appleThe company has been in talks with major news and publishing organizations in recent weeks.Aims to gain access to its materials to develop generativeAI（AI) System permissions.
These insiders said:Apple offers multi-year deal worth at least $50 million to license archive of news articlesThe news organizations Apple has contacted include Condé Nast, which publishes Vogue and The New Yorker, NBC News and IAC, the people said, speaking on condition of anonymity because of the sensitivity of the negotiations.
The talks are one of the earliest examples of Apple trying to catch up with rivals in developing generative AI. This technology, known to AI experts as neural networks, is built by using large amounts of photos or digital text to recognize patterns. For example, a computer can learn to recognize a cat by analyzing thousands of photos of cats.
Microsoft, OpenAI, Google, Meta, and others have released chatbots and other products built using the technology. These tools have the potential to change the way people work and generate billions of dollars in sales.
The response from the press and publishing community seemed mixed. The New York Times said that, apparently,Publishers could be "subject to any legal liability that may arise from Apple's use of their content," and Apple was apparently "vague" about its plans for news and generative AIHowever, according to reports,Other news executives were more positive about the possibility of working with Apple.
Apple's recent AI efforts haven't been in the spotlight compared to competitors like OpenAI, Microsoft, and Google, but the company is clearly trying to catch up, with the company reportedly working on a new AI project calledMillions of dollars are spent on artificial intelligence every dayThe company recently released a machine learning framework thatUsed to build models that run well on Apple silicon, and is working to optimize the ability to run LLM on mobile phonesAccording to Bloomberg, Apple is developing an improved version of Siri.And plans to launch AI-focused features in the next major iOS version.
Apple is notFirsta company working with news organizations on artificial intelligence;OpenAI has signed agreements with news organizations.
In addition to the copyright issues that come with scraping so much internet content, OpenAI’s ChatGPT has sometimes been criticized for the accuracy of the information it displays.By training AI models on more targeted sets of information, Apple could end up with more reliable products.Apple is also said to be planning to add AI-generated features to its apps, so perhaps a model that sources content from news sources could be added to Apple News.
The New York Times said Apple executives have been "debating" how to obtain the data needed for generative artificial intelligence products.Apple has been reluctant to take information from the internet because of its focus on privacy, so the deal with news publishers offers an alternative..